The three major retailors which attracts my attention and curiosity classified in terms of several characteristics, including, the amount of service they offer, the relative price they charges, and how they organized are Amazon, Best Buy, and Walmart.
“We see our customers as invited guests to the party, and we are the hosts,” Amazon CEO Jeff Begos said. Amazon mission statements begins with the desire to be “earth’s most customer- centric- company,” and its practices consistently deliver on that mission. Besides, Amazon accessibility make it easy for customers to contact the business when they have the problem. So Amazon customer-centric approaches to their customers inspired or motivated me to promoting their brand. BestBuy adaptive operating …show more content…
As Benjamin Franklin said “If you fail to plan, you are planning to fail.” As we know retailers operate in a harsh and fast changing environment which offer threats as well as opportunities. Until retailers define their target market and profile their market, they can’t make consistence decisions about product assortment, services, pricing, advertising, or any of other decisions that support their position. Amazon, Bets Buy, and Walmart operates by adjusting and adapting the fast changing environment by choosing target markets carefully and position themselves strongly. With solid targeting and positioning, retailers can compete effectively against even the large and strongest competitors and overcome the threats of harsh and fast changing …show more content…
The total U.S. advertising including of social media spending reached $31 Billion last year and it’s expected to surplus print advertising this year. Large online social networks such as Facebook, YouTube, Pinterest, and Twitter have grabbed most of the headline. Within 9 years 850 million people signed up membership at Face book, which is about one-eighth of the world population. Every 60 seconds Face book users share 700,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links and write a half-million comments. The huge online social network has a deep and daily impact on the lives of hundreds and millions of members around the world, and it’s an ideal vehicles for marketers who want to target special interest groups. Advertising on social media sites become a major medium; as the result, every company goal is to make their brand a part of consumer-conversations and their
“We see our customers as invited guests to the party, and we are the hosts,” Amazon CEO Jeff Begos said. Amazon mission statements begins with the desire to be “earth’s most customer- centric- company,” and its practices consistently deliver on that mission. Besides, Amazon accessibility make it easy for customers to contact the business when they have the problem. So Amazon customer-centric approaches to their customers inspired or motivated me to promoting their brand. BestBuy adaptive operating …show more content…
As Benjamin Franklin said “If you fail to plan, you are planning to fail.” As we know retailers operate in a harsh and fast changing environment which offer threats as well as opportunities. Until retailers define their target market and profile their market, they can’t make consistence decisions about product assortment, services, pricing, advertising, or any of other decisions that support their position. Amazon, Bets Buy, and Walmart operates by adjusting and adapting the fast changing environment by choosing target markets carefully and position themselves strongly. With solid targeting and positioning, retailers can compete effectively against even the large and strongest competitors and overcome the threats of harsh and fast changing …show more content…
The total U.S. advertising including of social media spending reached $31 Billion last year and it’s expected to surplus print advertising this year. Large online social networks such as Facebook, YouTube, Pinterest, and Twitter have grabbed most of the headline. Within 9 years 850 million people signed up membership at Face book, which is about one-eighth of the world population. Every 60 seconds Face book users share 700,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links and write a half-million comments. The huge online social network has a deep and daily impact on the lives of hundreds and millions of members around the world, and it’s an ideal vehicles for marketers who want to target special interest groups. Advertising on social media sites become a major medium; as the result, every company goal is to make their brand a part of consumer-conversations and their