Specifically, the nonprofit should be able to outline to the corporate sponsor how the two can mutually benefit each other (Worth, 2014, p. 268). One of the most obvious corporate sponsors aligned with ALSF is Country Time Lemonade. Although they have only contributed a little over $800,000 in monetary donations since 2005, they are identified as a top sponsor for ALSF. This may not appear correct since other organizations such as Rita’s Italian Ice has raised and contributed over $4.5 million in the same amount of time; however, what Country Time Lemonade lack in financial donations, they make up in product contributions. According to ALSF, Country Time Lemonade regularly donates their lemonade to Alex’s Lemonade Stand Foundation Events (“Country Time”, n.d.). Having this type of relationship with another brand promotes both organizations, even when only one company is
Specifically, the nonprofit should be able to outline to the corporate sponsor how the two can mutually benefit each other (Worth, 2014, p. 268). One of the most obvious corporate sponsors aligned with ALSF is Country Time Lemonade. Although they have only contributed a little over $800,000 in monetary donations since 2005, they are identified as a top sponsor for ALSF. This may not appear correct since other organizations such as Rita’s Italian Ice has raised and contributed over $4.5 million in the same amount of time; however, what Country Time Lemonade lack in financial donations, they make up in product contributions. According to ALSF, Country Time Lemonade regularly donates their lemonade to Alex’s Lemonade Stand Foundation Events (“Country Time”, n.d.). Having this type of relationship with another brand promotes both organizations, even when only one company is