Analysis Of Aldous Huxley 's Brave New World Essay

1537 Words Nov 5th, 2015 7 Pages
Piggybacking on the Information Age came a whole new wave of advertisement, as new social media platforms and methods of reaching the public made it easier than ever before to spread an idea, an image, or a name. These days, there’s an advertisement for something nearly everywhere you look- in magazines, on television screens, ironed onto t-shirts, on the sidebar of every website you visit. Companies even hire employees to run social media campaigns over platforms like Twitter and Tumblr, communicating directly with consumers on even a personal level. These advertisements are constantly urging society to buy this, buy that, conform, consume! Now, most would say that the level of consumerism in our modern society is not nearly as bad as in Aldous Huxley’s novel Brave New World, a hypothetical re-imagining of the future saturated with commercial products and consumerist thinking. In this dystopian setting, consumerism plays a large role in the control of society in the “World State,” and it even goes as far as directly controlling the individual. But is modern society really so far from this dystopian future? Even in today’s world, society is conditioned to common human ideals and values through commercials and advertisements seen in media. Edward Bernays, often called “the father of public relations”, writes that the “conscious and intelligent manipulation of the organized habits and opinions of the masses is the central feature of a democratic society” (Bernays 1).…

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