The advertisements (commercials) I chose are from AARP (American Association of Retire People) and are presented on YOUTUBE on the World Wide Web. This advertisement is intriguing in that it is unusual and it does not endorse a specific product, other than itself, but rather the need for action by showing the lack of action, and does it well.
This commercial is a very directed at a specific target audience of senior voters that currently do or soon will collect social security payments as well as the general population concerned with social security.
In this commercial the advertiser AARP presents itself as the important defender / informer, taking the “high road” by presenting it and convincing the audience of AARP credibility or position
This commercial is a very directed at a specific target audience of senior voters that currently do or soon will collect social security payments as well as the general population concerned with social security.
In this commercial the advertiser AARP presents itself as the important defender / informer, taking the “high road” by presenting it and convincing the audience of AARP credibility or position