In this critique I am going to analyze the following points: Billboards used during the game, consumer attitude, alcohol and tobacco brand sponsorship, economics of the soccer game and the cost and conclusion. …show more content…
On the stadium around there were many commercials of the companies like Heineken, Adidas, AT & T and others companies. Audi was the sponsor of the game, because it appeared on the commercial. There were also flash backs of other games, during the commercial. Also during the commercial was the use of the words like "delivered by" Heineken, which makes the Heineken sponsor too. Except the commercials, there were also many visual aids from the sponsors on the stadium. There were used a lot of advertising on the game from different sponsors. The sponsor of the PHI was AT &