The entire format used by Michael Stevens in his YouTube video “Is Your Red The Same as My Red?” is an effort to effectively reach the largest audience possible. This format can be broken down into a number of tactics employed by Stevens, that allow him to gain and keep an audience that may have otherwise not been interested. Of these tactics, the first one encountered is the title of the video, which itself serves two purposes. The first of these purposes does something that every good title should do, let the viewer know what to expect. “Is Your Red The Same as My Red?” clearly states the main topic of the video, and thus does its job. If the title were not as exact in stating the main topic, people would be put off by the change in
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This is rather important, because they serve not only to increase the value of the video itself, but to keep viewers watching. While some audience would be happy to simply listen to what Stevens is saying, a much larger audience is kept content by the inclusion of pictures and short videos in “Is Your Red The Same as My Red?” The saying goes, “a picture says a thousand words.” This saying is confirmed by Yeh and McTigue who’s study found that 87.6% of middle school textbook graphics contained information necessary to their relevant tests. Stevens includes visual representations, because they allow for more information to be better understood by the viewer, without any extra time spent explaining. Ultimately, this allows for an overall larger …show more content…
“An expert’s job is often to simplify complicated concepts so that other people, with less knowledge, can understand” (Harvey). Stevens clearly knows this, and uses his knowledge of this fact to reach the largest audience he can. In “Is Your Red The Same as My Red?” Stevens begins by presenting the topic, then effectually breaks the explanation of the topic into pieces. In going through these pieces one by one Stevens ensures that everything can be explained fully, but understandably at the same time. This allows an audience who may not have had an easy time grasping the subject as a whole, to understand it incrementally. By adding this audience to the audience that would have understood the subject as a whole, Stevens is able to effectively reach just about anyone who bothers to watch “Is Your Red The Same as My Red?” in the first
This is rather important, because they serve not only to increase the value of the video itself, but to keep viewers watching. While some audience would be happy to simply listen to what Stevens is saying, a much larger audience is kept content by the inclusion of pictures and short videos in “Is Your Red The Same as My Red?” The saying goes, “a picture says a thousand words.” This saying is confirmed by Yeh and McTigue who’s study found that 87.6% of middle school textbook graphics contained information necessary to their relevant tests. Stevens includes visual representations, because they allow for more information to be better understood by the viewer, without any extra time spent explaining. Ultimately, this allows for an overall larger …show more content…
“An expert’s job is often to simplify complicated concepts so that other people, with less knowledge, can understand” (Harvey). Stevens clearly knows this, and uses his knowledge of this fact to reach the largest audience he can. In “Is Your Red The Same as My Red?” Stevens begins by presenting the topic, then effectually breaks the explanation of the topic into pieces. In going through these pieces one by one Stevens ensures that everything can be explained fully, but understandably at the same time. This allows an audience who may not have had an easy time grasping the subject as a whole, to understand it incrementally. By adding this audience to the audience that would have understood the subject as a whole, Stevens is able to effectively reach just about anyone who bothers to watch “Is Your Red The Same as My Red?” in the first