2.0 Groovin the Moo – GTM
Groovin the Moo commonly referred to, as GTM is a music festival, which annually travels to six multiple locations around Australia. The event takes place every year at the beginning of the colder months. GTM is and all ages event and has a wide contrast of different artists and acts which appeal to a wider and more diverse audience. Unlike some other music festivals the event only takes place over one day and the artists are split amongst four main stages. (Groovin The Moo, 2017) The location of focus is the Wayville, South Australia event. The location had a capacity of more than 20,000 people and had 44 different artists (The Maitland Mercury, 2017) and acts to attract the large crowds. (Groovin The Moo, 2017)
2.1 …show more content…
Especially with an event as large scaled, as GTM, the participants and spectators are definitely one of the stakeholders in this event with the most value and importance. (Allen et al., 2011) An example of a marketing strategy that was used for GTM was the use of social media more specifically Facebook. The use of the social media page’s events, were put to use and an event for each of the six different regions were created. (Facebook.com, 2017) Using Facebook events to advertise can be very beneficial for a company to advertise their events because it’s a central ground where all needed information is written and guests of the event can share it and invite their friends, so words gets around very easily. GTM’s popular Facebook page with 287,643 likes runs the event. (Facebook.com, 2017) A marketing strategy that the event uses is the use of popular artists and acts. By gathering popular artists and acts and by doing so it makes people more attracted to the event and it makes the event more appealing because they don’t often get the chance to see all these acts live and in person. Using the Adelaide event as an example the event prior to 2017 was held in Oakbank, which was quite the distance form Adelaide’s CBD, where as in 2017 the event location was moved to The Royal Adelaide Showgrounds,
Groovin the Moo commonly referred to, as GTM is a music festival, which annually travels to six multiple locations around Australia. The event takes place every year at the beginning of the colder months. GTM is and all ages event and has a wide contrast of different artists and acts which appeal to a wider and more diverse audience. Unlike some other music festivals the event only takes place over one day and the artists are split amongst four main stages. (Groovin The Moo, 2017) The location of focus is the Wayville, South Australia event. The location had a capacity of more than 20,000 people and had 44 different artists (The Maitland Mercury, 2017) and acts to attract the large crowds. (Groovin The Moo, 2017)
2.1 …show more content…
Especially with an event as large scaled, as GTM, the participants and spectators are definitely one of the stakeholders in this event with the most value and importance. (Allen et al., 2011) An example of a marketing strategy that was used for GTM was the use of social media more specifically Facebook. The use of the social media page’s events, were put to use and an event for each of the six different regions were created. (Facebook.com, 2017) Using Facebook events to advertise can be very beneficial for a company to advertise their events because it’s a central ground where all needed information is written and guests of the event can share it and invite their friends, so words gets around very easily. GTM’s popular Facebook page with 287,643 likes runs the event. (Facebook.com, 2017) A marketing strategy that the event uses is the use of popular artists and acts. By gathering popular artists and acts and by doing so it makes people more attracted to the event and it makes the event more appealing because they don’t often get the chance to see all these acts live and in person. Using the Adelaide event as an example the event prior to 2017 was held in Oakbank, which was quite the distance form Adelaide’s CBD, where as in 2017 the event location was moved to The Royal Adelaide Showgrounds,