The ad states “Dating Abuse Affects 1 in 3 Young People”. On LoveIsRespect.org, the website of the organization behind the ad, it’s stated that “Nearly 1.5 million high school students nationwide experience physical abuse from a dating partner in a single year”. Another moving point on the website points out “College students are not equipped to deal with dating abuse - 57% say it is difficult to identify and 58% say they don’t know how to help someone who is experiencing it”. These statistics are a logos appeal that ad scale to the issue. It’s easy to see that the pictures on the ad are designed to attract your attention and to play on your emotions, but the logos appeals are designed to make you want to do something about the
The ad states “Dating Abuse Affects 1 in 3 Young People”. On LoveIsRespect.org, the website of the organization behind the ad, it’s stated that “Nearly 1.5 million high school students nationwide experience physical abuse from a dating partner in a single year”. Another moving point on the website points out “College students are not equipped to deal with dating abuse - 57% say it is difficult to identify and 58% say they don’t know how to help someone who is experiencing it”. These statistics are a logos appeal that ad scale to the issue. It’s easy to see that the pictures on the ad are designed to attract your attention and to play on your emotions, but the logos appeals are designed to make you want to do something about the