Therefore, the marketing team recommended that the company consider some key factors to conduct an accurate expense forecast for the company. The expense forecast will allow Dyson to plan for growth but also be prepared to adjust when opportunities are present. Second, update the forecast regularly since things continuously change, and being prepared for any changes will increase the company’s success. Finally, gather key executives and managers from the sales and operations departments to provide accurate information about the process (Quickbooks, …show more content…
Controls typically include measurable data of the marketing budgets and market share (Grunert, 2017). Implementing controls is vital to the success of the Dyson X because it provides a snapshot of events and results of the incremental steps and actions of the overall strategy. As part of implementing the controls for the Dyson X managers of the sales and operation departments will focus on the early planning processes which include creating thresholds for costs, research planning, product development planning, and timeline development (Barnat, 2017). Dyson executives will conduct milestone reviews and advise the team as needed. These implementation controls will be utilized to ensure the success of the Dyson