Analysis : Coffee And Books Essay

822 Words Oct 5th, 2014 4 Pages
Coffee and books seem to coexist in a symbiotic relationship in the twenty-first century. The local Barnes and Noble no doubt has a Starbucks inside, where you can enjoy a cup of coffee while reading a novel. Perhaps that is why the Espresso Book Machine has a homage to the delightful substance in its very name. More likely it’s due to the claim that this machine can print a paperback book “‘in less time than it takes to make and enjoy a caramel macchiato’”3. Although the validity of that statement relies on the technological performance capabilities as compared to the skill of the barista preparing the drink and the rate at which the drinker partakes in the beverage, the speed is still astonishing. Despite the subjective nature of coffee consumption rates, the idea of printing a book that fast, is an intriguing idea. With the rise of any new innovation there are problems that surface as the idea is brought to life. According to Alexander “The three main problems to solve are: installing reliable devices in the bookstores, getting access to printable files of large numbers of books that people want to buy, and working out the economics so that the process is profitable for both the bookstores and the publishers.”1 All these issues are valid reasons to fear for the prospects of such a machine becoming widely commercialized. Although with e-books becoming increasingly more popular, a larger concern may be that the technology would be considered outdated in a world that is…

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