I am going to analyse the text by using textual anaylsis consisting of semiotics, genre theory to determine the genre of the music video Anaconda by Nicki Minaj. Semiotics is the study of signs and symbols, anything that can be taken as a sign, words, images, objects, and texts can be studied to understand their meaning. I will also be using textual analysis such as genre theory that will enable me to recognize the genre of the music video anaconda.
Genre is recognisable through the repeated use of iconic symbols and codes or conventions. When we recognise the genre of the text, it enable us to feel at home and it gives us a sense e of security and familiarity because we know what to expect, whether it is a horror or romance …show more content…
Music videos demonstrate characteristics of a typical genre. The codes of a music video would be how they use the equipment and the conventions looks at how things are done to portray a genre, so conventions of a music video would depend upon the genre of the music video. The genre is reflected in the mise- en – scene, performances, camera and editing techniques.
Conventions of music video will vary depending on the genre of the music. Being able to identify the type of genre a music video represents, you will have to look at the conventions of the different genres and relate it to the music video.
The general conventions of music videos;
• Mise en scene
• The style
• The camera angles and techniques
• The sound
• Editing techniques
To able to identify the genre of a music video, you have to identify the following features of music videos.
• Firstly music videos demonstrate particular genre characteristics
• Music videos demonstrate a relationship between lyrics and visuals
• The record label will identify what type of music video genre will be produced
• Artists have specific iconography that can be identified to them that becomes part of their …show more content…
To determine that a text is a specific genre, it mean that is has particular characteristics that are identifiable (Shaughnessy & Stadler, 2002, p. 113).These characteristics can be a story type or a visual style grouped with other film or artwork with other similar characteristics. You are able to identify the genre based on certain codes and conventions and the codes and conventions are useful firstly for producers who can identify the product as a particular genre in order to market and sell it. It is also useful to film makers who then have already set formulas and codes for a genre and all they have to do is follow it and audiences benefit as well because it helps them to select films that they