An Overview Of Mcdonalds Successful Multinational Cooperation ( Mnc )
McDonalds is one of the most successful Multinational Cooperation (MNC) in the world, worth $92.8 billion dollars. It started in 1940 by 2 brothers, Dick and Mac McDonald 's. It caters to over 68 million customers daily in 119 countries across 35000 outlets worldwide. These numbers are still increasing. According to a 2012 BBC report, McDonald 's is also the world’s second largest employer with 1.9 million employees, 1.5 million of which work in the franchise (James, 2009). In 2012, the company earned $27.5 billion in revenue and profit of $5.5 billion annually. This essay will cover the reasons for McDonald’s ongoing success, growth factors contributing to its success and problems it has faced and how they overcame it and competition from other companies.
Reasons for ongoing success
McDonalds is famous for its accessibility and affordability. With so many outlets worldwide, it is very easy to find a McDonalds outlet almost anywhere. The food is fast and there are drive-thru’s which make is very convenient for workers whom are rushing for work, and do not have the time to find parking. Also, most McDonalds outlets are 24 hours, if not are open till very late, attracting customers whom end the day late, or students who burn the midnight oil and are looking for a simple, cheap and fast meal. Moreover, McDonald’s food is very affordable, with burgers selling from as cheap as $1. On November 4 2013, McDonalds introduced the “dollar menu…