An Introduction And Research Question Essay

701 Words Jul 19th, 2015 3 Pages
Introduction and Research Question
Thinking about the world today in comparison to 40 years ago, it has become much more globalized, in other words, the world is increasingly interconnected. Before the 1970’s, it was almost unheard of for multinational corporations (MNC’s) to operate or do business abroad due to the lack of technology. Due to the decrease in tariffs and trade barriers and advancements in technology, society is becoming much more globalized; businesses are starting to expand their markets abroad-- selling, marketing, and operating subsidiaries overseas. As a result, businesses all over the world are constantly networking, fusing, and competing amongst each other for available resources. Therefore, it is becoming increasingly important for businesses to understand and identify ways in which they can adapt to be successful in foreign cultural environments. The most successful international companies in the world such as: Apple, Google, and Walt Disney all share one thing in common, which is an international presence. Their international successes are due to their cultural adaptability in foreign environments, and this is viewed as a key driver to their overall successes.
Globalization may be the biggest factor as to why we are starting to see businesses expand their markets abroad. Due to the rapidly changing globalized world in the 21st century, culture is becoming a key determinate of the success or failure of a business (Jarsa et al., 2011; Gilsdorf,…

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