An Interactive Billboard At Shopping Mall Essay
With regard customer’s safety and privacy, the result was totally unexpected because 64% of the respondents said that they feel safe even Machine Vision take their picture. In contrast, 23% of interviewee do not want to accept to give their photo. This information is shown in figure 6.
Figure 7 Replacing Interactive Billboard As a next step, should we replace Traditional Billboard with Interactive Billboard or not. According to data form research, 76 % of respondents think that the effectiveness of interactive billboard is totally different with traditional billboards. Hence, they think that advertisers should replace traditional billboards with interactive billboard. Only 4% of interviewees prefer traditional billboard to interactive billboard.
Figure 8 Benefit for Customer Base on survey data, most customer believe mission vison can help to find the product that they really need for their daily life. And then, it can also give the information of the latest product, felling of happiness and more supportive than traditional billboard. This information shown in figure 8.
Figure 9 Benefit for Retailer and Wholesaler By looking up figure 9, it is seemed that machine vision can…