An External Factor Evaluation ( Ife ) Matrix Is Developed For The Pacific Loft Company

1160 Words Nov 16th, 2016 5 Pages
For this assessment, an External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrix is developed for the Pacific Loft company. The EFE matrix provides a summary of the results of an external factor audit by listing the opportunities and threats for an organization and weighting each factor’s impact and rating to produce a total weighted score. The IFE matrix provides a summary of the results of an internal factor audit by listing the strengths and weaknesses of an organization and weighting each factor’s impact and rating to produce a total weighted score.
EFE Matrix
External Strategic Factors Weight
0.0 - 1.0 Rating
(1 - Poor, 4 Good) Weighted Score
(1 - Poor, 4 Good) Comments
Opportunities:
Adopt Mobile-first Strategy 0.2 1 0.2 Company is not taking appropriate action.
Improve brand recognition 0.2 2 0.4 Marketing and advertising partnerships with design and architecture magazines improving brand recognition. Additional opportunities exist.
Invest in House Brands 0.1 1 0.1 Some House brands incorporated. More opportunity exists.
Threats:
Counter Rising Competition 0.2 1 0.2 Focusing on customer service as a major company differentiator.
Pure-play Market Risk 0.1 2 0.2 Niblock 's partnership provides partial protection against market shifts.
Maintaining Relevancy 0.2 2 0.4 Extended isle sales ensuring continued value.
Further opportunities exist. Total 1 1.5

The total weighted score of 1.5 is below 2.5 and indicates that Pacific Loft’s…

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