An Exploration Of The Intangible Asset Case Study

1499 Words 6 Pages
1. Introduction
A comprehensive definition of “An Exploration of the Intangible Asset”, often intangible asset types are non-physical source of value related to staff capabilities, company source, way of operating and relationships with customers. Instance can be referred to patents, copyrights, franchises, goodwill, trademark, brands names; it leads to save the enterprise and can call the cost of intangible assets and certain business. Intangible asset is unrecognized accounting reports. The concept intangible success factors are refers to managerially relevant intangible assets and also to the activities related to improvement.
This objective of the research question is related of what the impact relevant customer relationships intangible
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This aims to offer a diverse range of experience summed up results from previous studies of CLV derivation. Although CLV extensive research customer and company specific understanding of the derivation of CLV is still limited. Bolton, Lemon, and Verhoef (2004, p. 287) indicate: "many studies have focused on single industry or market factor is limited. Sometimes rely on self-reported measures, rather than actual customer behavior. "In addition, modeling in past tended to ignore individual customer characteristics CLV (Berger, et al 2002) impact. However, "understanding the drivers and CLV level can provide more specific guidance, and managers responsible with improving relationship marketing return on investment" (Palmatier 2008, p. …show more content…
Although not yet completed development of a simple measure is allowed to advertise a specific economic value, the potential for learning and innovation, it has proven to be the key to what drives customer relationships perspective of key factors. Survey results are often not financially completed, which makes it difficults to convincingly demonstrate the importance of other fiscal measures. Although difficult to quantify the processes, products, customer needs and increase knowledge, as well as longer customer life cycle, increase revenues, reduce costs, increase market intelligence is a critical success factor provides a competitive advantage. Marketing makes it requires a holistic view of the nature of applications to invest in marketing activities, this objective is the creation of intangible assets. And insights, customer profitability cannot be simply and customer loyalty, relationship duration, or other indicators of single silver explain conclusions advocating multi-dimensional CLV. Therefore, further research is needed to develop alternative methods to assess the overall profitability and long-term customer experience testing. Further development of a comprehensive understanding of marketing accountability will result in increased transparency and, ultimately, contribute to a better allocation of resources, thus contributing to the

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