An Example Of Purchase Decision Essay example

778 Words Aug 1st, 2016 4 Pages
1. Come up with an example of a purchase decision referred to affect. In retrospect, whether or not the purchase decision was wise, how appropriate was this process?
It is believed that after routinization the most common way of thinking or making decisions is by affect. Some people have made this decision in their first marriages. This mainly involves emotions, impulse and makes big decision by using emotions. For example, buying food at a gas station despite knowing how expensive the convenient shop is. The referral drive for making such decisions in this instance is wanting to gas, then hunger which has been aroused by the flavour of food permeating from the convenient shop, thus you actually don’t care about the price. “Frequently, that drive condition is the result of very effective advertising that strikes the right tone and evokes curiosity or exploration.”

Approach -Referral to Affect
What it is - Selecting an alternative based upon impulse or emotion
Example - Seeing a new coat in a display window, and must have it, regardless of the price
Advantage(s) -Saves time in decision making, OR
Satisfies an intense drive or impulse immediately
Disadvantage(s) -The alternative selected may be the worst by a more objective criterion.
2. Come up with an example of a purchase decision referred to an external authority. In retrospect, whether or not the purchase decision was wise, how appropriate was this process?
“External referral is another cautious way to make decisions (or…

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