Essay on An Avid Reader On The Digital Marketing Dots

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If you are (and I hope you are) an avid reader of all my posts, you know that my focus is on helping small businesses connect the digital marketing dots. Today 's post is no different other than the topic, which is videos.

Many of you are probably saying, "Ummm Suzan, remember I 'm a small business. I don 't have the funds or expertise to produce videos."

I never said you had to have money or expertise. I also, have never led you down the wrong path and I never will. Believe me, when I say adding videos to your marketing mix is yet another way to compete against the big boys.

Here 's a video I produced with no money and no videography experience. It 's my way of walking the talk. Enjoy, but be sure to come back for the rest of the post.

I Love the Video Idea, Talk To Me More About the Benefits.

With only 24% of brands using online videos to market to consumers, your business can capture an untapped market. Use your marketing videos to raise brand awareness, increase sales/profits, and help with SEO.

Did you know that more than 70% of Google search results are videos? If you created a video based on an article on your site, it may possibly outrank the article itself because of the weight that Google places on videos. Forrester Research Group says,

“Video is 53 times more likely than text pages to appear on the first page of a search engine.
Adding video to your website also increases a visitors length of stay on a page and this helps your search…

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