An Article About Customer Instore Behavior Essay

932 Words Dec 12th, 2016 4 Pages
There are just a few places everyone goes on a regular basis as an adult. That doesn’t include going into a school and the person’s location of work. The supermarket has to be the most visited place on a regular basis for an average person. Most people go a couple times a week. Over the years many studies and observations of people have led to many supermarket management decisions relating to layouts, store design, product placement. The main goal for the supermarket is to create the opportunity for the customer to spend as much money as possible, which in essence means more profit, but another factor that has to be considered is the customers’ needs and if competitors meet them more. Donald H. Granbois, in an article written about customer instore behavior, focused on the variables that cause someone to purchase more items than they planned when they arrived at the store.[note] What he discovered was that the longer a customer stays in the store the more unplanned items get purchased, which would increase the sales and profit of the store. Another interesting observation was that the larger the party also increased the chances of more unplanned purchases, because person each in the party would need different items in different areas of the store which means the party would walked through more areas of the store and impulsively buy a few more items. [move up] If the supermarket management were able to find out, “what influence does a given area have on any other area in…

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