Summary Of Ronnie's Refreshments

My beverage company's name is "Ronnie's Refreshments". The obvious significance of the company's name is it being named after the founder of the company, Ronnie Hoffman. However, the real significance of the company name is to: inform the customer of the products the company offers “refreshments” while allowing the company’s name to have a bit of a rhyme making it easier to remember, as well as a little catchy. At Ronnie's Refreshments, we will not sacrifice the quality of the refreshment in any of our products. Instead, our goal is to provide a natural, no sugar added, and healthy beverage to each and every customer. Ronnie’s Refreshments puts the customer, and their health, at the forefront of each of our products.
A well-written mission …show more content…
It is anticipated that this target market will be the cornerstone of the organization’s sales/revenue and as such, the target market should always be at the forefront of any organizational business decisions. Ronnie’s Refreshments is located in Greenville, South Carolina and will initially be sold strictly within the local market. As such, Ronnie’s Refreshments should complete research to better understand the local demographic and the area’s potential customers. According to the latest U.S. Census information available, the local demographic breakdown for Greenville, South Carolina is as follows. Greenville, South Carolina has a population of 498,766, a median age of 37.7, 86.7% of the population has at least graduated high school, and the median household income is $50,540. After analyzing the demographic information for Greenville, the local community is a respectable size, without being considered overly large. However, one specific demographic stood out to me. The median household income for Greenville is below the national average (which is $59,039). This means Ronnie’s Refreshments’ products should not be overly expensive; otherwise, the organization will be severally limited to the number of potential customers able to afford our products. After analyzing this information, providing an economical and budget friendly product will be just as important to Ronnie’s Refreshments’ success as the …show more content…
Ronnie’s Refreshments is part of the healthy beverage industry, with an initial focus particularly in health juices. Therefore, determining any trends in the health beverage or juice markets would be beneficial to the company. One such trend in the health beverage industry is the increase in natural beverage products. Per Wayne Lutomski the Vice President of Welch’s Global Ingredients Group, “”Natural” has become a significant draw for healthy beverage consumers, driven by consumers who are increasingly looking to proactively manage their well-being with healthy lifestyle practices. Ultimately, consumers are looking for high-quality beverages that taste good, are dense in nutrients, and intrinsically wholesome. Taste alone isn’t enough to satisfy many of today’s consumers.” This trend and sentiment aligns perfectly with Ronnie’s Refreshments core concepts of providing: great tasting, natural, no sugar added, health juices to our customers. Another trend within the market is the reduction of sugars, per Emily Laurence “it was very clear that brands have heard consumers’ request for more zero-added sugar options. Almost every food and drink manufacturer is prioritizing cutting sugar altogether or turning towards alternative sweeteners”. This is another advantageous trend for Ronnie’s Refreshments, as we already planned on