Naomi Klein No Logo Analysis

Naomi Klein is a native of Canada. She was an author, filmmaker, and social activist known for her disapproval of corporate globalization and corporate capitalism as well as her political studies. As a teenager Klein was obsessed with shopping malls and consumerism. After Naomi graduated college she traveled the world and found that women were living in inhumane ways and working in what is known as “sweat shops” to produce goods for the kept the factories of the United States and Canada open. The findings of her travels helped mold her view as an adult. This among other things helped shape her best-known piece No Logo. In No Logo, Naomi Klein explores the rise of the “brand”. instead of the improvement of products the focus was shifted into making the brand of more importance than the actual item that is being marketed. According to Klein, the excessive expansion of wealth and impact on culture that multinational corporations have gained over the last 15 years …show more content…
It all started with the announcement that the price of Marlboro would be lowered twenty cents per pack to contend with cheaper brands who were cutting into their business. Wall street declared that the Marlboro brand was on its way down, along with all other brands. The baby boomer generation also contributed to the lull in the brand business. This generation opted for the better priced products on the shelf rather than the name on the product. The businesses that came out of this lull strong on the other side, and weren’t effecting during, were the businesses that chose advertising over worth every time. In the nineties, the brand became even bigger. A new kind of marketing arose. Now the brand isn’t just attached to a feeling but the name they sell you has a prestige attached to it. Now the brand is a lifestyle, a choice to be included, to belong. The brand no longer means quality, but