Lou Jones Africapro Subject Summary

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Lou Jones’ career path is of a photographer, but it is more than just a profession for him. For Jones, photography is a medium to give voice to those who lack one. He is such a pioneer in his profession that he is capable of disappearing in it.

This past September 27th, Jones visited Brandeis in the Epstein building, where the Women’s Studies Research Center (WSRC) is located, to talk about his latest project, titled, “panAFRICAproject”. It is a photography project that, according to Jones, took over his life—a project in Africa, without mentioning any specific country of the continent.

The main purpose to the realization of this project was to redefine the preconceived notions and to highlight how culturally diverse is the continent. The presentation addressed several aspects that overlapped about the distinct African countries, such as,
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What it is so awe-inspiring regarding Jones’ pieces is that they are all authentic and bright, capturing the colorful reality of Africa, which even though it is distinct to major developed lands across the globe, Africa is its own continent and proud to be so.

And we can see this authenticity and African pride in the day-to-day shots. Regarding his methods and his approaches to photography, he had this to say, “I have to approach this as boots on the ground; I have to be there.” Jones set the example that a photographer cannot be like Herman Melville, the author of “Moby-Dick,” who wrote a novel which takes place in the sea without ever step on a boat before.

Jones visited many countries for the realization of this project. One that highlighted was the photo of a nightclub in Ghana—he said that the spectator would not relate a nightclub with Ghana, but the fact is that music from different parts around Africa has had a major influence on American music, such as Rock and Roll, Jazz and Blues, just to name a

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