Imagine that there are no more advertisements between your tv shows, there is no more Taco Bell’s advertisement that hinders the love between you and your music on Spotify, there is no more random pop-up advertisement while you are having an adventure on the Internet. It sounds amazing to at least some of us, yet the reality is, advertisement is everywhere, from the poster that is posted on the show window to the drink that the movie character is drinking, we are constantly receiving messages to motive us to purchase whatever is being advertised. We are like fishes in the tank that do not know about the water. What is in the surrounding that keeps our eye on things that do not need our attention, that blurs the border line of want and need,
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Each time we go to the theater, we consume the untouchable entertainment, and contribute to the massive invisible consumption system. Superhero movies are the best example to illustrate how we consecrate our money to the movie industry. The recent superhero movie which is about Batman and Superman worths 784.3 million USD. Although many viewers were disappointed after the movie, they would need to pay to watch the movie, and then got let down; while Deadpool received praises after the movie, its box office was just 754.8 million USD. The Batman and Superman movie was not well-made, but apparently many consumers chose to take whatever the movie industry had to offer, even though it was not satisfying, nor as expected. Not to mention the wide range of goods they produce to make the fans pay more to get to use the pencil which has a print of the superhero on it, or spend a great deal of money to buy the car that is being used by the character. We enjoy the movie, and buy the movie related products, and that is the end of the story. To push us to make more purchases, movie producers and corporations join together to slip the product or the brand name into the movie. What is undesirable is we are extremely suggestive, and we buy unnecessary goods impulsively. Even though movie is just a tiny part in pop culture, the consumption that it brings cannot be neglected.
Pop culture is the air; we inhale it without reacting, without noticing what is coming into our lungs, without considering what is the effects it can possibly bring. As well as how we put aside those fundamental issues that should be fixed because we have a wall of products that block our view to give time to what is behind the wall. Fashion, technology, and movie link together to cast a net that capture us, separate us from the
Each time we go to the theater, we consume the untouchable entertainment, and contribute to the massive invisible consumption system. Superhero movies are the best example to illustrate how we consecrate our money to the movie industry. The recent superhero movie which is about Batman and Superman worths 784.3 million USD. Although many viewers were disappointed after the movie, they would need to pay to watch the movie, and then got let down; while Deadpool received praises after the movie, its box office was just 754.8 million USD. The Batman and Superman movie was not well-made, but apparently many consumers chose to take whatever the movie industry had to offer, even though it was not satisfying, nor as expected. Not to mention the wide range of goods they produce to make the fans pay more to get to use the pencil which has a print of the superhero on it, or spend a great deal of money to buy the car that is being used by the character. We enjoy the movie, and buy the movie related products, and that is the end of the story. To push us to make more purchases, movie producers and corporations join together to slip the product or the brand name into the movie. What is undesirable is we are extremely suggestive, and we buy unnecessary goods impulsively. Even though movie is just a tiny part in pop culture, the consumption that it brings cannot be neglected.
Pop culture is the air; we inhale it without reacting, without noticing what is coming into our lungs, without considering what is the effects it can possibly bring. As well as how we put aside those fundamental issues that should be fixed because we have a wall of products that block our view to give time to what is behind the wall. Fashion, technology, and movie link together to cast a net that capture us, separate us from the