The industry structure for amusement parks has changed over time and barriers to entry have become more significant. Many factors are because of this. One reason for significant barriers to entry are because of product differentiation. Companies have brand identification and customer loyalties forcing companies to spend greatly to overcome loyalties. Another reason barriers to entry are more significant are because of capital requirement and its resource required for great structure, technology, and advertising. Switching cost is another reason for significant barriers to entry. They are costs, usually a one-time thing that the buyer faces when switching from a current supplier’s product to a new competitor. Some examples are employee retraining,
