Amusement Park Case Study

704 Words 3 Pages
Amusement parks establishments in the U.S manage attractions such as game shows mechanical rides, water rides, theme parks and refreshments stands. Other recreation activities incorporated by amusement park include tourist attractions that exhibit nature and wildlife and historical sites. Recreational games such as golf, skiing, fitness, and gambling. Food and beverages entertainment, shooting ranges that entail firing weapons, and exterior steel constructions exhibition. Some amusement parks have also integrated hotels, restaurant and accommodation services. Amusement parks in the U.S employ key business strategies such as innovations, uniqueness and the market niche to meet their objectives.
Opportunities and Threats in the Amusement park
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(Nic Beech, et al 2017) The GEMcMatrix pinpoints a business key competitor and balances them with the industry’s success features. Market attractiveness is determined by factors such as the strength, weakness, opportunities, and threat (SWOT) analysis. Other factors include competitiveness advantage, past and expected market growth, price, market size, and technology. Competitiveness is also demonstrated by the brand strength and quality.
Amusement Parks in the U.S. have internal business strengths such as a solid image, an excellent cash flow, and a low long-term debt to equity ratio requires an aggressive (Grow) strategy to business. The aggressive strategy is, therefore, more appropriate in the Amusement park business. Competitiveness in the amusement park industry can be maintained by diversification. Diversification in the amusement park industry ensures that the business ensures that it expands its products by launching more products other than its current product. This would mean incorporation of digital products in the amusement parks activities. The attractiveness and competitiveness of amusement parks point an aggressive
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The model of grand strategies explains a companies’ situation as defined by its competitive and the market growth. (Lucas Wiedemann, 2013) These mainly include long-term goals of a business. Product development involves research in order to create better innovative products. This creates competitiveness advantage. Market growth is also a grand strategy. It concentrates on growing the existing market. Growing of new digital attractions and increase of middle-class consumers in the amusement parks are the important focus to consider that will increase revenue. Photography, applicationss and computer games services are great

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