Six Flags Corporation: Business Analysis

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As an effort to ensure customers are satisfied, many businesses use quality management and provide the necessary levels of quality to exceed the needs of their customers. Continuous improvement is implemented frequently in order to improve products, services, or such processes and deal with key issues related to how goods and services are designed, created, and delivered. (OM, 2014) The purpose of this research paper is to provide a strategy for initiatives using continuous improvement approaches in the Amusement Park business through analyzing specific defaults in the Six Flags Corporation. Analysis will include an evaluation of processes and provide recommendations in order to improve overall park processes within a specific area. The Deming …show more content…
Six Flags main focus is generating revenue while providing customer satisfaction through its thrills and attractions, but they lack structured plans of continuous improvement in the ride operations maintenance division; and lack methods to accurately measure current processes to allocate where such improvements should be made, which has created dissatisfaction in this area among consumers. Although Six Flags is one general corporation, each of its locations have different infrastructures, employees, and consumers, which means the quantity for each sector will vary but it is crucial that the characteristics that will satisfy customers wants and needs will remain …show more content…
When continuous improvement is present this will lead to a reduction in the amount of daily ride maintenance and errors associated. Waste in the form of unnecessary wait times, injuries and death will also be taken into account. As a result, higher internal and external customer satisfaction will be improved. The implementation of this concept, and making improvements to services and processes will lead to decreased costs, while making more opportunities for larger innovations and competitive strength. Although the application of new technology has improved park operations, there is still a great need for further improvement within the parks ride operations and

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