Amusement Park Business Plan Essay
Wasatch Family Fun Center
Our FEC's will provide customers with a wholesome environment that provides amusement, entertainment, excitement, competition, year round activities, souvenirs and great food all while forming lasting memories at affordable prices.
Although there is currently no competition in the immediate area in which we plan to establish our FECs, we believe that because the FEC industry is expanding exponentially, sooner or later competition will encroach.
To that end, the company plans to become profitable and retain a solid leadership position in the marketplace by providing: * Indoor facilities - Cold weather will close the outdoor competition. * Year round play with a …show more content…
"In 1982, Dave Corriveau and Buster Corley brought an idea to life. Create a place where adults can enjoy great food, terrific drinks and the latest interactive games - all in one place. They discovered a winning formula. Over the past 18 years, Dave & Buster's has grown from one location in Dallas, Texas, to a nationwide organization. And with the help of our creative and dedicated employees, we're able to keep growing and providing our guests with a unique experience." Source: Dave & Busters.
I&B Investments intends on building an FEC with a 15,000 to 20,000 square-foot main building located in the Northern Utah area and provide such activities and services as: go-carts, miniature golf, climbing walls, batting cages, skycoaster or tower swing, air hockey, foosball, paint ball, laser and phazer tag, skateboard arena, outdoor bumper boats, gaming & redemption center, chess/backgammon playing areas, souvenir/gift shop, ice cream, pizza, pretzels, drinks, private party rooms (birthday & corporate), massage therapy center and a coffee shop.
I&B Investments anticipates entering into an agreement with Harris Miniature Golf Company (HMGC) to construct the course at its facility. The mini-golf course landscaping will depict the Wasatch Mountains area. The environment is casual and the design will capture the romantic era of a visit to the Olde West. The casual