Amir Adnan Case Study

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EVOLUTION:
Amir Adnan is a Pakistani fashion brand for men. The brand boasts to have re-introduced the traditional sherwani in a contemporary and modern manner, and also to end up being Pakistan's very first international menswear label.
Amir Adnan began its operations in 1990 with a collection of distinctive couture neckties, handmade by an imaginative, creative and experienced banker. The brand swiftly grew to become a pioneer in making traditional men’s clothing, particularly the sherwani, into a unique high fashion luxury item desired by the urbane Pakistani men.
Amir Adnan’s unique selling point has been the regeneration of a traditional male outfit into a practicle style statement, therefore developing an identity for this region. Amir
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(Junaid Jamshed), Khaadi, which customers find more reasonable. They provide value for money, are constantly coming up with new offerings and they strive to keep up with changing trends of the market and the need of ever demanding customers.
Another issue with Amir Adnan is that their digital presence is almost non-existent. These days, brands communicate with their customers through the digital media, as is that form of media to which a majority has now an access. People are always connected to it via their smart phones, laptops, etc. Almost every brand has now maintained an active Facebook page, which is liked and faced by their fans. The brands keep their fans updated with their new offerings, new collections and designs through Facebook.
NEGATIVE PERCEPTIONS:
There is a negative perception about the brand in the market. People think that the brand fails to provide value for the money that is being charged. Their collection is over-priced and the designs are not that up to date with the changing trends of the market. The brand has also failed to create a positive PR in the industry. People are not comfortable in doing dealings with the brand and with people associated with it.
LIMITED REVENUES:
Amir Adnan has a very small customer base. That customer base is also the only source of revenue for the
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What they offer is nothing new and they are not able to differentiate themselves from others. Customers find better options elsewhere that are much more reasonable and provide value for customers’ money. Their direct competitors are J., Khaadi and all the other designers that cater to the male market and offer them products that are much more reasonable and up to date with the ever changing fashion trends.
BRANDS’S DIGITAL PRESENCE:
Another issue with Amir Adnan is that their digital presence is almost non-existent. These days, brands communicate with their customers through the digital media, as is that form of media to which a majority has now an access. People are always connected to it via their smart phones, laptops, etc. Almost every brand has now maintained an active Facebook page, which is liked and faced by their fans. The brands keep their fans updated with their new offerings, new collections and designs through Facebook.
INDUSTRY ANALYSIS:
Industry will be analysed on the basis of:
1. SWOT

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