American Red Cross Hope

Decent Essays
In this image you can see a middle aged woman dressed in an American Red Cross uniform hugging a young child. Just by looking at the way she looks at child makes me think she enjoy what she does. The boy has a big grin on his face he seems to be very happy. At the bottom of the ad is describes what you can do to support the Red Cross organization. Over the years this organization has grew dramatically. The words Food, Shelter, Comfort, and Hope are the words survivors want to hear after a severe disaster. Which these words are located on this picture. I believe this ad is very describe because, we see the word hope is framed with a big uplifting smile on the child face. Hope gives you a desired feeling that may happen. If you have hope you have comfort and stability. …show more content…
They are trying to target people who have been in these situations. Being without food, feeling lonely, not having a stable home, and not having a positive mind setting. Think about if you didn’t have enough food growing up. Nobody to turn to when you need assistance or not enough clothes or shoes. This is what this organization is all about helping the next person in need to the best of their ability. But, the can’t do it all on their own. That’s why they use these type of settings to persuade the reader they do have someone there when times get ruff. You don’t have to have to be a medical physician to save a life. Just by donating can help out

Related Documents

  • Improved Essays

    Every day nearly 43 children are diagnosed with some type of cancer. Cancer is the leading cause of deaths for children under the age of 19. St. Jude childrens hospital works to research different types of diseases and cancers to help find a cure. In this commercial the author uses pathos and logos to reach adults with children to try and get them to donate money to the St. Jude’s children's hospital to help fund their research to help cure different types of cancer. The author of this commercial used many techniques to attempt to reach his audience.…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The purpose of the ad is to appeal to the audience and it uses rhetorical appeals such as ethos, pathos and logos. It’s convincing people to give money to help this fundraising charity who uses sports to better improve the life of kids all around the world. The ad uses ethos by having credibility created by the Laureus sports for good foundation, if it was a random ad by a person it wouldn’t be credible because this person hasn’t gone out their way to help children all over the world. It uses pathos by having the children inside the sport balls as I said before. The kids look sad and in need of help, that really touches your heart because no one wants to see sad children or children struggling.…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Jasive Montes Aida Mayorga Andrew Arnold ENGL 1301 21 October 2015 A Tug on your Heart The ad that we chose for this assignment is a commercial from the St. Jude Children’s Research Hospital. This hospital presents its commercial by taking an emotional route by showing the children undergoing treatment for cancer and children speaking of personal experiences. This advertisement is presented through television to people watching all over the state of Texas, the country and probably the whole world.…

    • 537 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    The photo they used for this poster is good because it show happens and gets right to the point. They could've had a photo with a child that is sad and sick but that would just make the audience feel sad and bad for the children and would not pay that much attention on the message that poster is try to let them know. With the photo shown on the post get right the point and letting that audience know that it does matter how much that audience could with just a little bit of help would make a big difference to help save children lives in the world those who really need it the…

    • 530 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    When reading Night by Elie Wiesel and watching the “Save the Children” advert, both pieces use of powerful imagery like the way the little girl faces throughout the video and the first look at the horrors of a concentration camp. A theme that is present in both works is don’t ignore suffering just because it isn’t happening to you. Wiesel chooses to illuminate the theme through giving his reader a sense of being in the moment he experienced. Wiesel has just been taken from his home and is being transported to a concentration camp in a covered car.…

    • 545 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Then above the children there is a controversial question asking "One child is holding something that's banned in America to protect them. Guess which one? ” inciting opinions in people. The organization sponsoring the ad is presented in the bottom right corner as "Mom Demand Action". The setting of the ad is in a classroom that creates the field of a harmless learning environment; however due to recent circumstances they have come to be seen as a dangerous place.…

    • 1019 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Canadian Red Cross

    • 725 Words
    • 3 Pages

    The Red Cross is an international humanitarian organization that was founded to protect human life and health, to ensure respect for all human being and prevent human suffering. The Red Cross aims to “ To improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world” By all means to encourage more people to donate blood. The target audience is current mentality and board demographic especially young professionals. There are total six goals that Red Cross would like to accomplishment.…

    • 725 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Feeding America This may be surprising for some people, but there are people who live in America who are hungry. Feeding America is an organization that is committed to feeding the hungry people that we have here in America. Feeding America has been making a difference for a long time. Making a difference is an idea that differs from person to person. In my eyes, making a difference is making a positive impact on a community or any group of people.…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The ad forces its audience to think: if children had a role model like the Trump depicted, they would think that making sweeping generalizations and derogatory language was socially and morally acceptable. To make her point concrete, the simple words “our children are watching” and “what example will we set for them?”…

    • 1031 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The American Red Cross is a non-profit organization that exists to provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world, through five key service areas: disaster relief, supporting America’s military families, health and safety training & educations, lifesaving blood, and international services. The American Red Cross was created so that there is a program out there so everyone has help when needed, can donate themselves to help others and so that the people world-wide are able to help each other. With how far technology has come today the American Red Cross public relations is able to use social media of…

    • 2240 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Richard Beer, the author of Save the Children’s commercial “Most Shocking Second a Day Video”, is an Executive Creative Director of fall Together Now. Richard Beer is originally from London, United Kingdom. He is a Word nerd, storyteller and Creative Director, who Loves creating content to touch people’s heart. The purpose of Beer’s video is to make people all over the world aware of the war in Syria, which has going on for over five years and has claimed the lives of more than a quarter of a million people, including children. Since mothers have maternal instincts, and they can not imagine their children being abused or their lives at risk, they are the target audience to collect donations.…

    • 613 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “Changing the face of Poverty: Nonprofit and the Problem of Representation,” by Diana George, is about the misrepresentation of poverty shown through the mainstream media and films. The stereotypical images shown in these collages are not so black and white in reality. The malnourished and emaciated children and families along with a broken shelter are not the only type of poverty that exists in today’s world. The author in her article explains in depth about the flaws of the representation of poverty and her definition and arguments with credible sources as proof, as well as the a critique to her article.…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    After looking at this ad the viewer is likely to research Feeding America and begin helping at a food bank located near them. Even though the ad is relatively simple, it effectively achieves the goal of spreading information about hunger in…

    • 492 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Since the ad is encouraging people to go to the website to create an emergency preparedness plan, I would assume that ready.gov and the organizations behind it are also responsible in some way. The Logos, or the message behind this ad is quite simply to take the time to make a plan so that your family knows what to do in the event of an emergency. The message is also that you can go to that particular website for help in that regard. The audience, Pathos, is everyone who might find themselves in an emergency situation, which is essentially everyone. I would consider this to be a highly effective ad.…

    • 1390 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The expression on the boy’s face shows that of confusion and dissatisfaction. The entire ad has a light blue contrast. Over the image of the boy are printed the words “MADE FOR GOOD” in white, bold letters. Some of the…

    • 703 Words
    • 3 Pages
    Improved Essays