Support or contradict this statement: ‘Given the realities of today’s economy and the rapid changes occurring in business technology, all competitive advantages are short lived. There is no such thing as a sustainable competitive advantage that lasts over the long term.’ Defend your position.
*All links go to external sites.
• At businessdictionary.com, the phrase Sustainable Competitive Advantage is defined as “a long-term competitive advantage that is not easily duplicable or surpassable by the competitors” .
• Our textbook gives the advice “When a firm possesses capabilities that allow it to serve customers’ needs better that the competition, it is said to have competitive, or differential, advantage.” (Ferrell 34).
• Forbes Magazine …show more content…
Their competitive advantage foundation is customer service. (Ferrell 33, 94). This advantage permeates the organization through it mission statement “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (Ferrell 33).
Some organization have relational competitive advantage such as American Red Cross whose Congressional charter and their customers (those in need) know the American Red Cross brand of service. In addition, American Red Cross has a distribution strategy that uses diversity in supply chain management. American Red Cross a legal advantage as a tax-exempt organization. American Red Cross strengthens these advantage in their handling of almost every US and many global disasters and with news reports and other media coverage; thereby, actively sustaining the competitive advantage. (Ferrell …show more content…
In addition, 100+ year old companies are sustaining their organizations in today’s world and economy by digitizing their branded products. Two such companies are Pearson (founded 1844) “world’s largest educational book publisher to a successful digital learning platform” and Ordnance Survey (founded 1791) “transformed itself from the world’s largest producer of maps to a digital business that opens up its data to help governments, companies and individuals be more effective around the world”. Innovation to digitize and moved away from the product-based value chain. http://www.information-age.com/technology/applications-and-development/123460313/how-100-year-old-companies-are-rebuilding-digital#sthash.Ml8kFJUH.dpuf.
From the above examples, where organizations, primarily, are innovative and customer oriented with clearly defined missions, competitive advantage is sustainable. However, these organizations focus on more than profits and make continual efforts to keep their competitive advantage. So, yes, an organization can sustain competitive
*All links go to external sites.
• At businessdictionary.com, the phrase Sustainable Competitive Advantage is defined as “a long-term competitive advantage that is not easily duplicable or surpassable by the competitors” .
• Our textbook gives the advice “When a firm possesses capabilities that allow it to serve customers’ needs better that the competition, it is said to have competitive, or differential, advantage.” (Ferrell 34).
• Forbes Magazine …show more content…
Their competitive advantage foundation is customer service. (Ferrell 33, 94). This advantage permeates the organization through it mission statement “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. (Ferrell 33).
Some organization have relational competitive advantage such as American Red Cross whose Congressional charter and their customers (those in need) know the American Red Cross brand of service. In addition, American Red Cross has a distribution strategy that uses diversity in supply chain management. American Red Cross a legal advantage as a tax-exempt organization. American Red Cross strengthens these advantage in their handling of almost every US and many global disasters and with news reports and other media coverage; thereby, actively sustaining the competitive advantage. (Ferrell …show more content…
In addition, 100+ year old companies are sustaining their organizations in today’s world and economy by digitizing their branded products. Two such companies are Pearson (founded 1844) “world’s largest educational book publisher to a successful digital learning platform” and Ordnance Survey (founded 1791) “transformed itself from the world’s largest producer of maps to a digital business that opens up its data to help governments, companies and individuals be more effective around the world”. Innovation to digitize and moved away from the product-based value chain. http://www.information-age.com/technology/applications-and-development/123460313/how-100-year-old-companies-are-rebuilding-digital#sthash.Ml8kFJUH.dpuf.
From the above examples, where organizations, primarily, are innovative and customer oriented with clearly defined missions, competitive advantage is sustainable. However, these organizations focus on more than profits and make continual efforts to keep their competitive advantage. So, yes, an organization can sustain competitive