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The customer can earn more points by spending at the participating establishments, but all the points are worth the same. Like many competitors, points can be redeemed for gift certificates to restaurants, theaters, and many other establishments. The amount points earned is clear because it is displayed on the credit card statement monthly, and can be looked up on an on-line account. What the points can be redeemed for is not entirely clear. American Express gives examples of items that can be earned with the points, but doesn't connect any actual value to the items. If the offer was more clear it might motivate more potential customers to actually apply for the
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The participating merchants are up to date and glamorous. These merchants include Whiskey Blue, Roxy Theater, and Sushi Roku. Even though the rewards sound really good, not everyone would be able to enjoy the points accumulated. The list of choices offered may not suit every individual. The points earned may not be sufficient to redeem a gift certificate that would be enough to one of the featured merchants. Thus, American Express should feature a group of merchants that offer less expensive products. Not only would the customers be happy with their points accumulated, they would spend more with their IN credit …show more content…
It seems like the only place you would hear about this card is through personal references or on the radio. American Express has advertised the new card on radio station such as KIIS FM and KBIG. KIIS FM is one of the up to date radio station that reach a large group of Southern California young adults. However, many young adults tend to skip the commercials by changing to another radio stations during commercials time. This really defeats the purpose of playing advertisements on these hip radio stations. American Express should advertise their card through TV commercials. There are more possibilities for a young adult to watch the TV commercials then paying attention to a radio advertisement while driving on the road. With TV advertisements, American Express can utilize exotic colors and flashy lights to grab the viewers' attention. Also, having TV advertisements would set up for future markets in potential
The participating merchants are up to date and glamorous. These merchants include Whiskey Blue, Roxy Theater, and Sushi Roku. Even though the rewards sound really good, not everyone would be able to enjoy the points accumulated. The list of choices offered may not suit every individual. The points earned may not be sufficient to redeem a gift certificate that would be enough to one of the featured merchants. Thus, American Express should feature a group of merchants that offer less expensive products. Not only would the customers be happy with their points accumulated, they would spend more with their IN credit …show more content…
It seems like the only place you would hear about this card is through personal references or on the radio. American Express has advertised the new card on radio station such as KIIS FM and KBIG. KIIS FM is one of the up to date radio station that reach a large group of Southern California young adults. However, many young adults tend to skip the commercials by changing to another radio stations during commercials time. This really defeats the purpose of playing advertisements on these hip radio stations. American Express should advertise their card through TV commercials. There are more possibilities for a young adult to watch the TV commercials then paying attention to a radio advertisement while driving on the road. With TV advertisements, American Express can utilize exotic colors and flashy lights to grab the viewers' attention. Also, having TV advertisements would set up for future markets in potential