American Eagle Outfitters Marketing Mix

Teenagers are flocking over to American Eagle because of their large variety of style choices. American Eagle is a clothing store that keeps up with the latest trends and it is worth their high prices. American Eagle Outfitters was founded by brothers Jerry and Mark Silverman in 1997. That very same year the first American Eagle store opened up in Novi, Michigan. The store was meant to attract male and female college students but it has caught the eye of the adolescent generation. The company also partnered up with Aerie, a brand that sells undergarments. American Eagle has grown worldwide with up to 929 stores that are tend to be located in malls. Many clothing stores are targeted towards a certain gender but American Eagle Outfitters has clothing for either male or female. The store is divided in half and gives each person many style selections to chose from depending on what they desire. Instead of including or excluding more of a certain audience it’s equal on both ends, this is good for the store but also for the customers that buy from AEO(American Eagle Outfitters). It gives them more choices to chose from and gives them an option to try …show more content…
The jeans that they sell are fifty dollars alone and their shirts are around twenty dollars. Their underwears aren’t that cheap either, those run for at least seven dollars for one pair and the bras sell for twenty. Even though the prices are high it does not mean it’s the end of the world, there are ways to work with it. There is always some type of sale going on at AEO and they are good deals. For the jeans there is buy one get one 50% off, it comes out to seventy dollars but it worth two very good quality jeans that are going to last you. There is an online store and people could visit and sometimes certain items or products are cheaper there. Also coupons and promotions