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American Eagle Outfitters Case Study

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September 19, 2015, the CEO of American Eagle Outfitters Jay Schottensetin purchased 500,000 shares of American Eagle Outfitters at a price of $15.74. As a result of his purchases, stock prices rose 3.7%. The purchase of the stocks indicated that top level management was very confident in the company’s growth potential. His investment into the company brought a sign of relief to investors as share trading the next day increased by 55%.
August 06, 2015 American Eagle Outfitters along with STATE Bags announced that they will donate 20,000 backpacks to students across 20 high-need communities served by Teach For
America. American Eagle Outfitters also started a matching fund for which its customers can donate at the register to support Teach For

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