American Eagle Customer Analysis

With a slogan like “Live Your Life, Love Your Job”, it’s impossible for an employee at American Eagle to not have a great experience, right? Wrong. Unfortunately, what they fail to tell employees is how hard it is to “love” their job when dealing with the types of customers that stroll into the store. Potential employees will train and prepare to become a sales associate, but it is hard to account for all the types of customers they will interact with, or try to help, on the sales floor at American Eagle. Occasionally, there will be a stream of polite customers who value the stores clothes and employees, but it is not something to get used to. More often than not, customers refuse to give employees the time of day and spurn to respect the clothes and the store. Many great skills will develop from working with difficult customers; due to the fact that there are more bad customers than goods ones, it is imperative that employees learn the types of bad customers and what to expect from them. The worst types of customers an employee will typically encounter at American Eagle are as follows: the neglected housewife, the mall rats, and the slobs.
To begin, let’s start with a relatively common customer at American Eagle: the neglected housewife. This customer is notorious for coming to the store for the sole purpose of talking about her problems; it is as if no one communicates with them in their home. These women will treat an associate like …show more content…
With these classifications, an associate should be fully prepared to face the three worst types of customers they will encounter and should now know what to expect from them. The worst types of customers one will face are as follows: the neglected housewife, the mall rats, and the slobs. Even though most customers are substandard, employees can develop valuable life skills from dealing with