Moreover, American Eagle’s strong influence permits to be part and thrive competitors such as Abercrombie and Fitch, and Urban Outfitters. The firm “competes with various local, national, and global apparel retailers, as well as the casual apparel and footwear departments of department stores and discount retailers, primarily on the basis of quality, fashion, service, selection and price” (Annual Report 2017, p.7). Actually, the company presents a strong positioning when stating its offers such as its high-quality casual clothing for women and men. Nonetheless, its competitors have also created a significant impact on customers and an increase in their revenues. For instance, by comparing Abercrombie and Fitch, and Urban Outfitters with American
