American Dream Consumerism

Advertisement plays a major role in American society. In these contemporary times, the same idea across the United States has been around since the 1600s. However, individuals do not acknowledge the effects that the “American Dream” causes among society. The American Dream perpetuates the idea that Americans must consume in order to have a utopian lifestyle, or possess power. Many Americans believe that the multimillion company Walt Disney communicates a positive image regarding a a children’s childhood. However, the manner in which this company advertises happiness obligates parents to pay for their children’s happiness or else they lack a childhood. For example, “Henry Giloux voices the suspicion that Disney’s “pretence of innocence” functions as “little more than a promotional mask that covers over its aggressive …show more content…
However, most individuals do not acknowledge that the responsible ones for these crimes is the ideology of the “American Dream.”. Since, minority need to obtain an alternative route to the American Dream they create their own branch of consumerism. For example Bourgois conveys how these individuals seek the American Dream but must do it with the underground economy, "... the underground economy in order to try to get their piece of pie as fast as possible." Puerto Ricans know how the upper class dominate the system, and for this reason apprehend that a working hard strategy will not get them the social power they desire. Society has low expectations on them, and instead advertise more their resistance to society by creating violence. In other words, the workers in the drug economy are similar to the original immigrants who came to conquer land and maximize profit. Not only does this ideology cause segregation, but also causes corruption in