The American Dream of not becoming their parents failed and they became Chrysler Minivan owners. In many ways the Minivan signifies the death of the American Dream, it is usual and bland with no redeeming qualities. However, families were growing and it was impossible to cram the kids into the back of a Beetle or Mustang, and thus the age of the Minivan and Soccer Mom began. Chrysler capitalized on a market that was unseen by the other major car companies. Women were increasingly flooding the car market and Minivans were perfect for new Moms. Additionally their high seat position gave short people (and women) a better vantage point when driving. Despite the depressing reality of becoming exactly like your parents, Chrysler’s Minivan was filled an essential void in the lives of young families and Soccer
The American Dream of not becoming their parents failed and they became Chrysler Minivan owners. In many ways the Minivan signifies the death of the American Dream, it is usual and bland with no redeeming qualities. However, families were growing and it was impossible to cram the kids into the back of a Beetle or Mustang, and thus the age of the Minivan and Soccer Mom began. Chrysler capitalized on a market that was unseen by the other major car companies. Women were increasingly flooding the car market and Minivans were perfect for new Moms. Additionally their high seat position gave short people (and women) a better vantage point when driving. Despite the depressing reality of becoming exactly like your parents, Chrysler’s Minivan was filled an essential void in the lives of young families and Soccer