Leonid Fridman, the author of the article,”America Need Its Nerds” in the New York Times, addresses how geeks and nerd are portrayed negatively in society. He asserts the faults in American society’s values in order to convince the readers of the New York Times to appreciate the intellectually curious instead of degrading them. Fridman integrates logos,ethos, and pathos to support his objective of persuading the readers of the New York Times to acknowledge the intellectuals rather than patronizing them. Fridman relies on logos to appeal to the sense of logic of the readers of the New York Times for them to value smart individuals instead of degrading them. His application of values logos reveals American society’s evaluation of higher
