Further in 2009, kindle 2 was launched with special features which showed their dynamic capability to renew and recreate its strategic capability to meet the needs of changing environment.
Amazon web services was yet another invention released between 2007 and 2009. Amazon’s EC2 was regarded most popular and commercialized than its competitors which brings rarity to its offerings. Even though cloud computing was a much available software, Amazon came up with advancements which made it difficult for competitors to produce similar advancements and tools. Continuous releases followed there after such as Amazon’s elastic block store, cloud front, etc. Amazon teamed up with