• Amazon Supplier relationships subject it to a number of risks. Amazon has major suppliers, comprising licensors, and limited or single-sources of supply, that are important to their sourcing, services, manufacturing, and any related on-going servicing of stock and content. Amazon …show more content…
By following the mixture of these two strategies Amazon can achieve the targets and the success in the competitive market. Differentiation is necessary in the products so that consumers can make a better decision on which products they have to purchase so that company can attain the leading