A problem statement/introduction Amazon.com, Inc. (Amazon) started with an online bookstore in the United State. Amazon expanded their offerings. The company started to add DVDs, electronics, toys, tools, housewares, apparel, etc. into its selling list. Amazon used direct-to-consumer online model, and Amazon offered a broad selection. Later, Amazon invented the Kindle, an e-book reader, and the Kindle Fire tablet. Today, Amazon expanded business in other countries. Becoming a global company brought challenges to Amazon.
Situational analysis In 1995, Amazon started an online bookstore in the United State. The number of Internet user increased, and online payment became more prevalent. American became more familiar with online payment and online store. Amazon caught this opportunity to become a successful company. Amazon decided to increase the number of products that Amazon offered. Now, customers could buy …show more content…
Since Amazon became the largest retailer in the world, Amazon faced opportunities and challenges. Amazon recently launched in other countries such as Brazil and India, and Amazon might have a possibility to face cultural challenges in those countries. Based on the experience in China, how could Amazon solve challenges? Also, authors questioned what Amazon should focus more. Amazon could focus with either existed operations or new market opportunities. If Amazon decided to focus the new market, then where Amazon should go for next business? According to 2 Corinthians 9:6, “The point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.” When Amazon expanded the business in other countries successfully, Amazon would make more profit from the business. However, without preparing thoroughly, Amazon would not launch the business successfully and would not make any profit (2 Corinthians 9:6).
Situational analysis In 1995, Amazon started an online bookstore in the United State. The number of Internet user increased, and online payment became more prevalent. American became more familiar with online payment and online store. Amazon caught this opportunity to become a successful company. Amazon decided to increase the number of products that Amazon offered. Now, customers could buy …show more content…
Since Amazon became the largest retailer in the world, Amazon faced opportunities and challenges. Amazon recently launched in other countries such as Brazil and India, and Amazon might have a possibility to face cultural challenges in those countries. Based on the experience in China, how could Amazon solve challenges? Also, authors questioned what Amazon should focus more. Amazon could focus with either existed operations or new market opportunities. If Amazon decided to focus the new market, then where Amazon should go for next business? According to 2 Corinthians 9:6, “The point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.” When Amazon expanded the business in other countries successfully, Amazon would make more profit from the business. However, without preparing thoroughly, Amazon would not launch the business successfully and would not make any profit (2 Corinthians 9:6).