Amazon is perhaps one of the most influential companies in the world of technology. Amazon is the world’s largest online retailer outside of China. This did not happen overnight. Their success was the product of years of hard work and innovation. One of the fields that they took the most advantage of was Information Technology. Without the advantages of Information Technology, Amazon would not be nearly as successful as they are today.
There are many technological tools that Amazon uses to gain an advantage. These range from cloud services to data collection. Because Amazon’s business is centered on providing to consumers, these tools help them accomplish that task. Each tool has its own purpose and advantages. Over the years that Amazon has …show more content…
It does so with databases, in which all of the customer information is held. This system also processes every order a customer makes. On top of that, the system also manages the costumer information for the website, such as feedback, customer interests, and wish lists. It is also the CRM system that emails customers with promotions and order information …show more content…
Wailgum, 2008). It does so with a database that handles all purchase information. It takes this information and creates an invoice, which is sent directly to the warehouse system. While all of this is going on, the ERM system is informing the customer of their purchase status, and when they can expect their delivery (Jones). The SCM system controls many of the warehouse activities. The system will hold any necessary dated for orders. When it receives an order, the system will tell an employee where to find an item that needs to be shipped. In the case of multiple items, the system will calculate the shortest route for the worker to get all of the items. This system allows for greater efficiency, and as a result, increases Amazon’s profits (Jones). Amazon uses a variety of technological systems to run their business. Without these, Amazon would not be nearly as successful as they are today. Each tool and system that they use is shown to have increased their business potential, and helped them with sales. The most important part of Amazon’s success, is that they use all of the systems and collected data in a way that is friendly and helpful to the user. As Marc Rosenburg says about Amazon, “You quickly become comfortable with the system. There are no curveballs.” (Rosenburg). Most customers are unaware of all of the data that is collected, and the technological systems that handle it. These systems
There are many technological tools that Amazon uses to gain an advantage. These range from cloud services to data collection. Because Amazon’s business is centered on providing to consumers, these tools help them accomplish that task. Each tool has its own purpose and advantages. Over the years that Amazon has …show more content…
It does so with databases, in which all of the customer information is held. This system also processes every order a customer makes. On top of that, the system also manages the costumer information for the website, such as feedback, customer interests, and wish lists. It is also the CRM system that emails customers with promotions and order information …show more content…
Wailgum, 2008). It does so with a database that handles all purchase information. It takes this information and creates an invoice, which is sent directly to the warehouse system. While all of this is going on, the ERM system is informing the customer of their purchase status, and when they can expect their delivery (Jones). The SCM system controls many of the warehouse activities. The system will hold any necessary dated for orders. When it receives an order, the system will tell an employee where to find an item that needs to be shipped. In the case of multiple items, the system will calculate the shortest route for the worker to get all of the items. This system allows for greater efficiency, and as a result, increases Amazon’s profits (Jones). Amazon uses a variety of technological systems to run their business. Without these, Amazon would not be nearly as successful as they are today. Each tool and system that they use is shown to have increased their business potential, and helped them with sales. The most important part of Amazon’s success, is that they use all of the systems and collected data in a way that is friendly and helpful to the user. As Marc Rosenburg says about Amazon, “You quickly become comfortable with the system. There are no curveballs.” (Rosenburg). Most customers are unaware of all of the data that is collected, and the technological systems that handle it. These systems