The rationale for the position is evident by the fact that the implementation of global sourcing ensures that there is a sufficient supply of commodities in the supply chain. Global sourcing positively impacts Amazon’s supply chain for it enables the company to obtain superior goods with low costs of production due to the availability of affordable labor in various parts of the globe such as China. In addition, global sourcing provides Amazon with access to new technology, products designs, and the inability to innovate. The aspect is manifested by the occurrence of specialized skill, technologies, and competitive edges that are existent in other countries that manufactures and suppliers in the United States do not …show more content…
The undertaking also enables the company to personalize shopping experiences for its customers. Amazon acknowledges that the more relevant the product is to a user, the higher the likelihood that he or she will purchase it. Another e-commerce strategy employed by Amazon is the use of average order values that influences a customer to buy more than one product. The company bundles products together by recommending similar products that complement each other when purchased. The strategy enables Amazon to sell more of its products, therefore, increasing its sales. The use of user reviews is instrumental in helping customers to make informed decisions. Amazon provides visualizing customer reviews that turn prospects into buyers. Displaying customer reviews clearly, significantly increases the chances that a view will turn into a purchase. The reviews are instrumental to Amazon for it helps the company build a social proof of the usefulness of the product. Amazon is also responsive to customer inquiries in a prompt manner, an undertaking that enables the company to provide a personal touch. Its use of cookies also enables it to determine a customer 's needs accurately (Say,