Amazon.com is an e-commerce company, based in Seattle, Washington (USA). Although the company began selling books, now actually markets a wide range of products, including music, video, clothing, toys, jewelry, electronics and more. Besides operating in the United States, it has websites in other markets Canada, France, Germany, Japan and the UK. It has about 26 million customers and is part of the Fortune 500 (Bezos et al: 2000).
Its nature as part of the book distribution industry changed forever in July 1995 when Jeff Bezos created the online bookstore Amazon.com, the new company that completely changed the nature of its environment. Before, book publishers sold their books to wholesalers who in turn distributed to small libraries; or directly …show more content…
This scope has allowed Amazon to focus on its quest for satisfaction among consumers. Jeff Bezos firmly believes that the strategy to focus the consumer is the winning solution. To achieve this, Amazon has been working on both the competitive advantage of differentiation of its service as the competitive prices. Obviously, Amazon has managed to differentiate, as among the most influential brands in the world: the public recognizes and differentiates it from the competition (Hwang & Kim: 2007).
In addition, to support its strategy, Amazon had to develop an outstanding customer interface since it is the main basis given the characteristic of its virtual store. The site is offered in several regions of the world (USA, Canada, UK, Germany, Japan, France and China) and has undergone several updates. Its product categorization system was studied meticulously. This illustrates how the company continually seeks to improve the consumer experience. This obsession with consumer satisfaction comes from the fact that online shopping is often an impersonal experience (Lightner: …show more content…
One must know how to get there and above all, be willing to give a service of 10 for the customer is always satisfied. Because Twitter is a bidirectional, fast, practical and useful network, makes it a perfect way to serve customers in a simple, simple and direct, and effective manner. With the passage of time, until it has become what it is today, a perfect platform for customers to express themselves, to give opinion, and in the case of companies, not just stop there, is perfect to show its users, in addition to serving as a channel for customer service (Bhattacharjya et al:
Its nature as part of the book distribution industry changed forever in July 1995 when Jeff Bezos created the online bookstore Amazon.com, the new company that completely changed the nature of its environment. Before, book publishers sold their books to wholesalers who in turn distributed to small libraries; or directly …show more content…
This scope has allowed Amazon to focus on its quest for satisfaction among consumers. Jeff Bezos firmly believes that the strategy to focus the consumer is the winning solution. To achieve this, Amazon has been working on both the competitive advantage of differentiation of its service as the competitive prices. Obviously, Amazon has managed to differentiate, as among the most influential brands in the world: the public recognizes and differentiates it from the competition (Hwang & Kim: 2007).
In addition, to support its strategy, Amazon had to develop an outstanding customer interface since it is the main basis given the characteristic of its virtual store. The site is offered in several regions of the world (USA, Canada, UK, Germany, Japan, France and China) and has undergone several updates. Its product categorization system was studied meticulously. This illustrates how the company continually seeks to improve the consumer experience. This obsession with consumer satisfaction comes from the fact that online shopping is often an impersonal experience (Lightner: …show more content…
One must know how to get there and above all, be willing to give a service of 10 for the customer is always satisfied. Because Twitter is a bidirectional, fast, practical and useful network, makes it a perfect way to serve customers in a simple, simple and direct, and effective manner. With the passage of time, until it has become what it is today, a perfect platform for customers to express themselves, to give opinion, and in the case of companies, not just stop there, is perfect to show its users, in addition to serving as a channel for customer service (Bhattacharjya et al: