3.0 Planning
3.1 Vision and Mission
Vision
Amazon’s vision statement is
“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” This vision proclamation underscore the organization’s core aim of fitting the most excellent e-commerce company in the world. The following apparatus or descriptions are emphasize in Amazon’s vision statement:
1. Global reach
2. Customer prioritization
3. Widest selection of products
Mission
Amazon’s mission statement is as follows:
“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
This mission announcement promises an eye-catching e-commerce package to please customers’ …show more content…
Having said that, it must also be noted that cost leadership can follow the law of diminishing returns in which firms following this strategy find that they are incapable to maintain expansion or raise productivity once the “low-hanging fruit” are plucked. Continuing the argument, the generic business strategy followed by Amazon can be explain using The Ansoff matrix as represent pictorially in the outline above. Amazon is placed in the Overall Cost Leadership quadrant and its focal focus on costs is the key to attentive its overall strategy.
The unambiguous procedures taken by Amazon in tracking down of this strategy include sheer discount for its usual member throughout the Amazon Prime program, ensure well-timed and even express delivery and at times, waiving off the shipping charge, passing on the reimbursement of avoiding state taxes to the customers thus lowering the price even more, and an overall strategy based on making the customer understanding as flawless and as even as …show more content…
This has intended that Amazon have good judgment and be aware of what consumers want and tailor its strategies accordingly. As mentioned, Amazon use technology to the fullest, which is not astonishing consider it is after all an internet-based company.
However, Amazon’s overall cost leadership with little product discrimination means that its business model has been copied by “me-too” competitors in a competitive price war that has left everyone bruised. Further, its focus on cost cutback at the expenditure of product differentiation means that its products are obtainable on other portals as well and there is no product line that is restricted or exclusive to it.
Apart from this, Amazon does not store products that appeal to the need for “instant gratification” wherein consumers make spontaneous purchases and who are keen and need quick fixes. For instance, apart from for its movies and other digital items, the other product lines are all not in the category of those that provide this gratification to the
3.1 Vision and Mission
Vision
Amazon’s vision statement is
“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” This vision proclamation underscore the organization’s core aim of fitting the most excellent e-commerce company in the world. The following apparatus or descriptions are emphasize in Amazon’s vision statement:
1. Global reach
2. Customer prioritization
3. Widest selection of products
Mission
Amazon’s mission statement is as follows:
“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
This mission announcement promises an eye-catching e-commerce package to please customers’ …show more content…
Having said that, it must also be noted that cost leadership can follow the law of diminishing returns in which firms following this strategy find that they are incapable to maintain expansion or raise productivity once the “low-hanging fruit” are plucked. Continuing the argument, the generic business strategy followed by Amazon can be explain using The Ansoff matrix as represent pictorially in the outline above. Amazon is placed in the Overall Cost Leadership quadrant and its focal focus on costs is the key to attentive its overall strategy.
The unambiguous procedures taken by Amazon in tracking down of this strategy include sheer discount for its usual member throughout the Amazon Prime program, ensure well-timed and even express delivery and at times, waiving off the shipping charge, passing on the reimbursement of avoiding state taxes to the customers thus lowering the price even more, and an overall strategy based on making the customer understanding as flawless and as even as …show more content…
This has intended that Amazon have good judgment and be aware of what consumers want and tailor its strategies accordingly. As mentioned, Amazon use technology to the fullest, which is not astonishing consider it is after all an internet-based company.
However, Amazon’s overall cost leadership with little product discrimination means that its business model has been copied by “me-too” competitors in a competitive price war that has left everyone bruised. Further, its focus on cost cutback at the expenditure of product differentiation means that its products are obtainable on other portals as well and there is no product line that is restricted or exclusive to it.
Apart from this, Amazon does not store products that appeal to the need for “instant gratification” wherein consumers make spontaneous purchases and who are keen and need quick fixes. For instance, apart from for its movies and other digital items, the other product lines are all not in the category of those that provide this gratification to the