Amazon Case Analysis

Decent Essays
Amazon http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual Who is the audience for each section of the report?
The audience for Amazon’s report are people interested in investing, future shareholders, and people that are interested in learning about Amazon and their services. This is the intended audience because Amazon’s report has financial statements, a letter to shareholders, and information about the company and amazon’s services. There is also Amazon’s 10-K to show financials to shareholders and future investors. Then there is information about the company and the heads of the company. Last, there is information about their success and future risks.
What is the purpose for each section?
The letter to the purpose
…show more content…
Give examples to support responses.
I think letter to shareholders section is for both people wanting to learn about Amazon and the shareholders. Then the financials section is for people that want to invest or are looking for a company to invest
…show more content…
The Shareholder letter also informs the reader about Microsoft’s history and what the Microsoft’s staff has learned through creating the company. The financial data displays Microsoft’s income and stockholders’ equity. Microsoft’s report also includes licensing options to inform the reader that Microsoft is willing to engage with inbound and outbound patents and technologies.
Is the audience and purpose the same for the entire report or are there multiple audiences? Give examples to support responses.
First, the shareholder letter is intended for someone that wants to know about the company and potential shareholders. Second, the Licensing options section is intended for businesses interested sharing technologies. Last, the financial statements are for shareholders and people interested in investing with Microsoft.
How are the reports organized? How do the organization and format for each enhance or detract from the information presented?
The report is very well organized and includes a letter to the shareholder first, I feel that by doing this Microsoft can introduce themselves and give an overview of their company before stating financials. Then, Microsoft includes their financial data and then more information about their company. I feel that Microsoft’s organization enhanced the

Related Documents

  • Superior Essays

    The next section is the company summary. This is where you “describe generally the concept of the business, what business your company is in or intends to enter, what products or services it will offer, and who are or will be its principal customers” (Spinelli, S., Adams, R. J., & Timmons, J. A., 2012, p. 257). The company summary houses very important information to the investor as well as the customer. This is where they really get to know the business and what it is that they have to offer the public.…

    • 918 Words
    • 4 Pages
    Superior Essays
  • Superior Essays

    We The following graph shows the working process of this assessment. In order to have a better understating of our client, we conducted both quantitive analysis and qualitative analysis. We analyzed data provided by our ECC, including inventory counts and needs, schedules of inventory fulfillment, amount of allocation units and amount of inventor kept at one time. We evaluated the industry to seek possibility in making recommendations. Consider T-Mobile is the parent company of MetroPCs, we also found its recent financial report to have a big picture of this company and the way of their supply chain management.…

    • 1301 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Beside that, I also read some management books. Now I can apply my knowledge on a real company's financial statement and earn my confidence to my future. 1.1.4 Analytical skills By doing topic 8, I would be able to develop the critical and analytical skills I have learned throughout the ACCA course. Via the data gathering and data analysis, I hope I can draw a logical conclusion to my project. 1.2 Organization Profile 1.2.1 Organization description Bonia Corporation Berhad is an investment holding and management company.…

    • 968 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    It works best when it is integrated with your marketing plan. LFS will develop and implement a public relations program consisting of targeted mainstream, social and business media outreach emphasizing Telos cyber security solutions and demonstrated experience. 2.1 Discovery Phase During the first 45 days of this project, LFS will gain a better understanding of Telos Corporation’s commercial opportunities. This research phase will give us additional insight into the cyber security purchasing process and identify corporate decision maker and influencers in order to fine tune our media outreach tactics. 2.2 Telos Public and Media Relations Program LFS will develop and execute a plan designed to identify opportunities whether they are media interviews, company announcements, trade shows, speeches, or other newsworthy events; match them with the right solutions (either earned or paid media); and leverage them for maximum impact.…

    • 1140 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Big Data Research Paper

    • 1598 Words
    • 7 Pages

    Big Data provides you with the information of past activities and then helps you to make a decision based on that data. As well as helping the user this allows the companies to collect data and then improve their services this is because Big Data gives them real-time research by just analysing what the user does online. It allows companies to see how their own business is doing and what trends are occurring which then can lead them in the right direction to get a possible edge over other companies who don’t have this form of data collection. Analysing trends show a business what the customers want and then gives them an action plan in which they can what the next step is to retain/attract customers and create profits. (Ciklum,…

    • 1598 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Methodology For the brand audit analysis, strategies and recommendations, we were able to analyze many approaches. The methodology used are field visits, interviews with brand executive, sales managers, online research and literature. 1) Interview and Field visits Many interviews were conducted with brand executives, and sales executives to obtain data. This provided us the insight to obtain brand identity and how the brand obtains customers. Filed visits were also made to Elephant house Vauxhall street office, to conduct interviews and get an idea of the brand and company .Visits were also made to outlets like Arpico to see the sales and stock of the brand which gave us an idea of the consumer demand for the brand.…

    • 2079 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    Hofacker Model Paper

    • 883 Words
    • 4 Pages

    Application of Hofacker’s Model of CIP Kashyap Pd. Marahatta BUS 611 Electronic Commerce Marketing Management Professor: Dr. Rajib Subba Westcliff University 05/24/2017 Abstract This paper will discuss about some marketing tactics that my company uses to adapt with the changing distribution channel. Then this paper will try to analyze the company’s website using the Hofacker’s model of customer information processing to review the website’s effectiveness. Application of hofacker’s model of CIP Marketing tactics are very integral components of the overall business and marketing strategy of a company. Such tactics support greatly in products promotion via the distribution channel which would help the company in achieving…

    • 883 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Individuals or businesses and corporations? Local consumers or long distance consumers?” 3. Research & Information Collection: In this step, Zahorsky says “Once you have made the decision of the type of funding your business requires, it is time for the research. Business plan research covers several areas: -Insight from your experience working and observing the industry you will enter. This data will have to be backed but by the next two sources.…

    • 1295 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Wal-Mart: Company Analysis

    • 1303 Words
    • 5 Pages

    Another marketing technique that businesses are using is email as stated by Patel. Businesses are emailing customers the newest products or services coming out, to create anticipation. Similarly, e-book companies like Kobo are emailing customers about new books available, suggestions on what to read next and coupons to buy books. Finally, as this article mentions, businesses are marketing on social media to gain more customers and customer awareness. Nonetheless, publishing companies like Harpercollins have a facebook page to encourage consumers to understand what they offer and advertise.…

    • 1303 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    These videos seemed reliable because they were from a finance website and a college professor. The first video was from learnerstv.com titled “Lecture 1 Finance and Financial Manager”, and the second video was on youtube, made by MVN University called “Scope of Financial Management.” Some tasks of financial managers that I discovered are that they advise companies how to use their money, develop financial plans, and manage cash (accounts receivable and financial investments). This seems like financial managers actually play a big role in companies helping them to use their money wisely in order to not go bankrupt. When there is a surplus of money, the financial manager decides whether to retain the money or to distribute the money into dividends. They also describe that the financial managers determine the capital structure of a company (how much needs to be borrowed and how much needs to be spent).…

    • 1465 Words
    • 6 Pages
    Superior Essays