Amazing Travel & Tours Case Study

Company profile Amazing Travels & Tours is incorporated since 2010 and is a fully licensed one. As it is private small tour company, it still not having a regular packaging tour throughout the famous places of Myanmar, but specialize in packaging tours with the customer’s preferences and needs. It usually serves special honeymoon packages, family packages and holiday’s packages. They are always ready to serve the customers with up-to-date and professional services in order to ensure their customer’s requirements are fully faithful. They strongly believe that customer’s satisfaction is their prime goal of operating the company. Their slogan for the business is that “Before you make a plan to visit or do business in Myanmar, please think who could be …show more content…
Mission
-To foster, promote and develop a sustainable tourism operation system for Myanmar.
Objectives
-Attract more discerning and higher spending visitors within 6 months
-Increase the quantity of visitors, especially repeated visitors up to 40 customers for each regular package within one year
-increase public awareness of Amazing with the help of promotion and advertising per month and seasonally especially summer and winter
3. Marketing Strategy After setting the vision, mission and objectives statement for the business’s marketing, and then they need to draw a marketing strategy in order to be able to fulfill their vision, missions and objectives. Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. A marketing strategy involves the STP process, segmentation, targeting, positioning. The market analysis and research will provide market information which will help the firm to select the target market segment and optimally position the offering within the