. Strategy is concerned primarily with effectiveness rather than efficiency (Piercy, 2010). Marketing strategy should be
Set in the context of the overall corporate strategy (Piercy, Nigel (2008).
Amana can design the change management process by evaluating choices in light of the context; In order to gain sustainable competitive advantage, Amana should revisit and review its current marketing strategies
• Change Path: since this is the first time that Amana will be experiencing a change, it is recommended for change to be managed as an evolutionary process where the change is gentle and likely to encourage learning. Evolution is less disruptive, inexpensive and has the advantage of less resistive, continuous and gentle.
• Change Style: …show more content…
Staff at Amana Takaful are segmented by the departments and functions within the relevant departments. In order to create guiding coalition and to reallocate resources an internal market segmentation to understand employee motivation is undertaken. In segmenting people by the extent to which they are likely to accept the proposed change; Jobber (2011) suggests three …show more content…
Neutrals also characterize 1/4th of the total employee population who are the sales personal and the customer service units. As opposers denote the majority with 2/4th, underwriting, claims management, part of IT and finance are the elements belonging here as those functions will be the most impelled by the sub contractions.
This is the stage at which according to Kurt Lewin’s model, that Amana will have to move through the change with effective communication and empowering people to embrace the new ways, values, systems etc. at this stage, it is common to identify problems and it is important to create action plans for implementation for a successful shift
In the course of business operations, the management needs to adjust the firm’s strategy to achieve the goals. In the case of outsourcing non-core functions of Amana Takaful fundamental approach to doing business changes, and how it chooses to adopt to it is illustrated in “types of organizational change adopted from J.Balogun & H.Hope Hailey
Set in the context of the overall corporate strategy (Piercy, Nigel (2008).
Amana can design the change management process by evaluating choices in light of the context; In order to gain sustainable competitive advantage, Amana should revisit and review its current marketing strategies
• Change Path: since this is the first time that Amana will be experiencing a change, it is recommended for change to be managed as an evolutionary process where the change is gentle and likely to encourage learning. Evolution is less disruptive, inexpensive and has the advantage of less resistive, continuous and gentle.
• Change Style: …show more content…
Staff at Amana Takaful are segmented by the departments and functions within the relevant departments. In order to create guiding coalition and to reallocate resources an internal market segmentation to understand employee motivation is undertaken. In segmenting people by the extent to which they are likely to accept the proposed change; Jobber (2011) suggests three …show more content…
Neutrals also characterize 1/4th of the total employee population who are the sales personal and the customer service units. As opposers denote the majority with 2/4th, underwriting, claims management, part of IT and finance are the elements belonging here as those functions will be the most impelled by the sub contractions.
This is the stage at which according to Kurt Lewin’s model, that Amana will have to move through the change with effective communication and empowering people to embrace the new ways, values, systems etc. at this stage, it is common to identify problems and it is important to create action plans for implementation for a successful shift
In the course of business operations, the management needs to adjust the firm’s strategy to achieve the goals. In the case of outsourcing non-core functions of Amana Takaful fundamental approach to doing business changes, and how it chooses to adopt to it is illustrated in “types of organizational change adopted from J.Balogun & H.Hope Hailey