Essay on Always Searching For More By Emily Yoffe

1214 Words Feb 26th, 2016 null Page
Always Searching for More In her essay “Seeking” by Emily Yoffe discusses how and why humans can become so addicted to new media technologies. “Seeking. You can’t stop doing it. Sometimes it feels as if the basic drive for food, sex and sleep have been overridden by a new need for endless nuggets of electronic information. We are so insatiably curious that we gather data even if it gets us in trouble” (Yoffe 572). She then explain how technology has such a huge impact on society, and how people do not even realize it. Yoffe shares a few of her thoughts on what she thinks is taking over the human race’s original desires, and also how they are replaced with urges to gather new information. Yoffe relates an anecdote about psychologist James Olds ' 1954 experiment about rats and learning in which a mishap led them to believe they had discovered the brain 's pleasure center. Some scientist today still believe Old’s theory is correct, other choose to challenge it (qtd. by Yoffe 573). Berridge, a psychologist, and Panksepp, a neuroscientist, both agree Old’s theory was incorrect. Panksepp states “[e]ver find yourself sitting down at the computer just for a second to find out what other movie you saw that actress in, only to look up and realize the search has led to an hour of Googling? Thank dopamine” (qtd. by Yoffe 573). On the other hand, Berridge states, “[w]hen we experience pleasure, it is our own opioid system, rather than our dopamine system, that is being stimulated” (qtd.…

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