Almazjuvelirexport Case Study Essay

997 Words Apr 3rd, 2013 4 Pages
CASE STUDY #1 FOR GLOBAL ENTREPRENEURSHIP
MGT-2248-330
PREPARED BY: ALEXANDRA SOKOLOVA
PREPARED FOR: DAWID NEWING

COMPANY NAME: “ALMAZJUVELIREXPORT”
WWW.ALMAZ.RU

COMPANY DESCRIPTION AND INFORMATION
“ALMAZJUVELIREXPORT” stands for –“Almaz”(rough diamond) -“juvelir”(jeweler), and “export” is evidently clear. Company profile info:
State-Owned Unitary Enterprise Foreign Trade Association v/o "Almazjuvelirexport".
25 block 1, Zubovsky Boulevard, Moscow 119021, Russia.
Tel.: (095) 245-3410, 245-3420.
Fax: (095) 956-6326.
Satellite com.: (7-502) 220-2018.
Telex: 411115.
Company was founded in 1970 in Moscow, and executes government’s assignments on export of precious stones and metals such as platinum group metals, emeralds,
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Company exports 6% of Russia’s precious items. * 3. Convenient European location, developed infrastructure, distribution. | WEAKNESES | The major weakness of the company is the lack of equipment, there is no national producer of enquired machines. Technological aspect overall is slightly weaker comparing to worlds standards. | OPPORTUNITIES | * EXTERNAL MARKET1.Liberalization of the markets for platinum group metals. Integrate an action plan for the gradual liberalizationof the PGM market by establishing alliance international trading company with major producer such as” Norilsk Nickel” ( world’s largest producer of nickel and palladium ) or “Polyus Gold” ( Greatest national gold producer). Such actions might do dramaticallychange not only for Russian market, as well as increase in price for exports. * INTERNAL MARKET2. Cooperation with more national banks. Capital increase, strategic agreements. | THREATSTHREATS | * EXTERNAL MARKET:1. Decline in production and distribution of rough diamonds. Due to depletion of the mineral resources for rough diamonds. However, company engages in the field operations with lower quantity of diamonds and is building four underground mines to offset dwindling production levels. Accordingly, in the medium term is not expected to reduce the volume of production achieved today in natural rough diamonds (by weight) and in value terms, as evidenced by "The main

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