Jung ( 1875-1967) “Emphasized on generalized life energy and on the collective unconscious ” a term that he coined . ( Cervone & Pervin , 2016) Jung believed , the unconscious was a collection of human experiences in which contain , “ universal images or symbols known as Archetypes”. These archetypes are in seen in Cultural phenomena’s , fairytales, religion, myths, dreams etc. The images or symbols (being universal) can represent negative or in positive form depending on the culture. In other words, “Each archetype is associated with an instinctive tendency to feel and think about it or experience it in a special way. (Gerrig &Zimbardo ,
Jung ( 1875-1967) “Emphasized on generalized life energy and on the collective unconscious ” a term that he coined . ( Cervone & Pervin , 2016) Jung believed , the unconscious was a collection of human experiences in which contain , “ universal images or symbols known as Archetypes”. These archetypes are in seen in Cultural phenomena’s , fairytales, religion, myths, dreams etc. The images or symbols (being universal) can represent negative or in positive form depending on the culture. In other words, “Each archetype is associated with an instinctive tendency to feel and think about it or experience it in a special way. (Gerrig &Zimbardo ,